As brick & mortar retailers, and the B2C categories they distribute to, look to expand their footprint, network planners need access to insightful analysis and modeling techniques to drive better decisions. After all, opening a new location is often the single largest cost retailers have to bear. Spatial data can be used to surface the most viable new store sites. Market opportunity maps show where demand for a product or service exceeds supply. They can help you find the best locations to start or expand your business. We use relevant demographic data to create a market opportunity map for you. This post explains how.
What is a store locator?
The store locator is a function you can add to your business’s website that helps your customers to find your nearest store and the shortest way to get there — If you sell your products not only online, but also offline, store location functionality is not an option, but a necessity! It is a chance to increase sales and create long-lasting relationships with the customer, while your buyer can enjoy purchaser delivery of ordered products for free.
Our store locator tool a set of User Defined Functions for running advanced spatial analytics has been further enhanced with a new set of retail-specific functions including revenue prediction and white space analysis. The output of the analysis is the best potential locations, understood as those where the expected revenue is higher and where other business criteria are also met: e.g., the presence or absence of existing stores and/or competitors.
How can the Store Locator help your online store?
1. Grow sites’ traffic
Adding a store finder to your website, it means that your buyers have to visit your site before finding out the related stores. As a result, it would help the number of traffic to your main website increase considerably
2. It saves time and money for both owner store and customer
A strong store locator will provide your customer with the full information about your store. Consequently, it also speeds up the customer’s research process and removes potential frustrations. In other words, the owner store also fewer calls from customers looking for specific information about your products.
3. Increases trust and overall branding
If you prove to your clients that you have a bunch of offline stores, they will certainly know that you are the real deal.
4. Gather valuable data for marketing purposes
When customers use your dealer locator, the system can log user activity which you can consider to figure out store locator trends. You can collect information they used if applicable like promo codes, zip codes, and track where exactly people are searching from, their demographics, how often they search, and a lot more. These data can be used to optimize the best time and place to launch your campaigns, and overall improve your customer service.
Store locator applications is a cheap and become a passive marketing tool that enhances your overall omnichannel. Most famous e-commerce websites have it . There’s no reason why you not. With digitalization taking the front row in every industry, and the ongoing surge in remote monitoring and imagery analysis, the demand for better infrastructure and customer service will pose an interesting challenge. One for which geospatial intelligence will serve as an important tool.
Geospatial solutions can help countries and industries make informed decisions. Find out how GIS solutions can help you gain leverage in your industry, talk to our experts today!
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